'Here was someone who had written a story about advertising in the 1960s, and was looking at recent American history through that prism.' 'It was lively, and it had something new to say,' Chase said. Television showrunner David Chase recruited Weiner to work as a writer on his HBO series The Sopranos after reading the pilot script in 2002. In 2000, while working as a staff writer for Becker, Matthew Weiner wrote the first draft as a spec script for the pilot of what would later be called Mad Men. It is widely regarded as one of the greatest television series of all time and as part of the early 21st century Golden Age of Television. The show was also the first basic cable series to receive the Emmy Award for Outstanding Drama Series, winning the award each year of its first four seasons (2008–2011). Mad Men received widespread critical acclaim for its writing, acting, directing, visual style and historical authenticity it won many awards, including 16 Emmys and five Golden Globes. As the series progresses, it depicts the changing moods and social mores of the United States throughout the 1960s and early 1970s. The plot of the show tracks the people in his personal and professional lives. Later, Don becomes a founding partner at Sterling Cooper Draper Pryce but begins a struggle as his highly calculated identity falls into a period of decline. He is erratic and mysterious but is widely regarded throughout the advertising world as a genius some of the most famous advertisement campaigns in history are shown to be his creations.

The series's main character is the charismatic advertising executive Don Draper (played by Jon Hamm), who is initially the talented creative director at Sterling Cooper. According to the pilot episode, the phrase 'Mad men' was a slang term coined in the 1950s by advertisers working on Madison Avenue to refer to themselves, 'Mad' being short for 'Madison' (in reality, the only documented use of the phrase from that time may have been in the late-1950s writings of James Kelly, an advertising executive and writer). Mad Men begins at the fictional Sterling Cooper advertising agency on Madison Avenue in Manhattan, New York City, and continues at the new firm of Sterling Cooper Draper Pryce (later named Sterling Cooper & Partners) near the Time-Life Building at 1271 Sixth Avenue. Its fictional time frame runs from March 1960 to November 1970. It ran on the cable network AMC from July 19, 2007, to May 17, 2015, lasting for seven seasons and 92 episodes. Mad Men is an American period drama television series created by Matthew Weiner and produced by Lionsgate Television.

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